Lori always knew she wanted to be in the beauty industry. Not only does she enjoy constant style/trend changes and the chance to create something new, but also for the happiness and confidence she can bring to people. Making people feel their best is what she lives for, also good conversation is always a bonus! Lori fell in love with hair color/ blonding at the start of her career and that love has flourished throughout. She enjoys the endless possibilities and the collaborations that can be created, not only in hair but in her career.